Brands are important corporate and national assets that can burnish your profile and meaningfully differentiate it from other businesses. Upon the death of HR Queen Elizabeth II, media outlets have been scrutinizing the breathtaking scope and reach of the royal family’s brand and strategy. The......
Think about your determination and hard work, your ability to overcome obstacles in building your business. How did it all start? That’s the stuff of your movie. It can be as short as 90 seconds or several minutes long. Told well, a short movie helps......
Your key to weathering The Great Resignation storm. We tend to equate “marketing” with external efforts directed at customers. But this shortsighted focus overlooks the power of marketing to one of the company’s most critical audiences: its employees. After all, employees are the ones charged......
You have an innovative service or product and need an easy explainer video about it. Or you want to communicate complicated info in layman’s terms with video. An easy-to-understand animated video is a good solution. It captivates viewers and converts them into customers so they......
Video holds the most potential for interaction, engagement and shares of your brand. For these reasons, video is the king of visual marketing tools. Good story videos connect with audiences on an emotional level, where they can relate to your business. But producing engaging videos......
Hands down, video marketing is a powerful tool for generating leads and capturing new customers. You know that. So why aren’t you using it yet? Your reason for the reluctance might be one of these top myths about video, like it’s too expensive or difficult......
We know that video attracts two to three times more monthly visitors when added to a Webpage (source: MarketingSherpa). However, when assessing video stats on social media, it’s important to note that not all video views are necessarily quality views. A study by Locowise found......
In 2021, people will spend an average of 100 minutes a day watching online videos. (source: MarketingCharts) This month marks the one-year anniversary of lockdowns and social distancing protocols. We have been forced to communicate and connect differently since last March. Facebook’s analytics department reported......
The pandemic has been sooo isolating. So, businesses looking to get ahead in 2021 will evolve and grow by creating a sense of belonging. Video is the one powerful tool that can build a relationship quickly with your customers, community and prospects to nurture a......
Karen Lustgarten, President. In truth, brand purpose is overused. Consumers no longer want to hear about it, they want to see what brands stand for. They want a brand experience. In other words, to be believable to consumers, brands need to create experiences that support......
We produced a Mobile Video Profile for Artists with Autism. It’s an enterprising nonprofit organization founded in South Florida by Cynthia Drucker, whose autistic son loves drawing and painting and wanted to earn income from his artwork to become financially independent. In the video, we see......
An expertise in multi-media involves the disciplines of video production, good writing, branding, Website design/content, social media and PR. Once your deliverables are created, coordinated, completed and ready for market, a PR strategy should be part of your multi-media mix. What works is a PR......
A quality, persuasive video is an investment in funds, whether the funding comes from donors, sponsors or grants. Since video –moving images on screen— supersedes text as an attention grabber, it doesn’t guarantee that people will watch it or that it will generate results. Here......
Moving pictures have a powerful effect, especially when combined with good storytelling. By skillfully combining the two in a video of any length, viewers become engaged, want to take action and have a lasting impression about your brand. Aware of the power of video, maybe......
Social media remains the fickle creature to optimize through its stages of evolution. Here are some new tips and trends to do that: The new Google-Twitter partnership: 5 things brands should know. One is that Tweets will show up in the search engine in real......
The client is a city entity responsible for the economic development and improvement of the downtown area. Central to attracting downtown business each December is a nationally renowned, 100-foot Christmas tree erected in the heart of the city. It’s become a major tourist destination for......
I’ve been asked several times what the charitable organizations I work with have in common. In addition to the obvious passion people share for their causes, I find that they all want to have an impact on the people they serve. Student T-shirt drive for......
Welcome to the age of online video. We live in a visual society where images have surpassed text as branding, marketing and sales tools. Whether you’re a business, nonprofit/NGO or government agency, a quality video can be your powerhouse PR piece to capture positive attention,......
City officials needed a video. They knew video would be a powerful part of a presentation package being submitting for a national award and continued funding for some important programs. Their improvements were impressive this past year and officials involved deserved the accolades for establishing......
Businesses already know the power of video for branding, promoting and marketing. The better the video is tuned into a company’s service, product and image, the more successful the video branding campaign. However, nonprofit organizations lag behind in using video for branding and fundraising. Yet,......
