The pandemic has been sooo isolating. So, businesses looking to get ahead in 2021 will evolve and grow by creating a sense of belonging. Video is the one powerful tool that can build a relationship quickly with your customers, community and prospects to nurture a......
Karen Lustgarten, President. In truth, brand purpose is overused. Consumers no longer want to hear about it, they want to see what brands stand for. They want a brand experience. In other words, to be believable to consumers, brands need to create experiences that support......
We produced a Mobile Video Profile for Artists with Autism. It’s an enterprising nonprofit organization founded in South Florida by Cynthia Drucker, whose autistic son loves drawing and painting and wanted to earn income from his artwork to become financially independent. In the video, we see......
An expertise in multi-media involves the disciplines of video production, good writing, branding, Website design/content, social media and PR. Once your deliverables are created, coordinated, completed and ready for market, a PR strategy should be part of your multi-media mix. What works is a PR......
A quality, persuasive video is an investment in funds, whether the funding comes from donors, sponsors or grants. Since video –moving images on screen— supersedes text as an attention grabber, it doesn’t guarantee that people will watch it or that it will generate results. Here......
Moving pictures have a powerful effect, especially when combined with good storytelling. By skillfully combining the two in a video of any length, viewers become engaged, want to take action and have a lasting impression about your brand. Aware of the power of video, maybe......
Social media remains the fickle creature to optimize through its stages of evolution. Here are some new tips and trends to do that: The new Google-Twitter partnership: 5 things brands should know. One is that Tweets will show up in the search engine in real......
The client is a city entity responsible for the economic development and improvement of the downtown area. Central to attracting downtown business each December is a nationally renowned, 100-foot Christmas tree erected in the heart of the city. It’s become a major tourist destination for......
I’ve been asked several times what the charitable organizations I work with have in common. In addition to the obvious passion people share for their causes, I find that they all want to have an impact on the people they serve. Student T-shirt drive for......
Welcome to the age of online video. We live in a visual society where images have surpassed text as branding, marketing and sales tools. Whether you’re a business, nonprofit/NGO or government agency, a quality video can be your powerhouse PR piece to capture positive attention,......
City officials needed a video. They knew video would be a powerful part of a presentation package being submitting for a national award and continued funding for some important programs. Their improvements were impressive this past year and officials involved deserved the accolades for establishing......
Businesses already know the power of video for branding, promoting and marketing. The better the video is tuned into a company’s service, product and image, the more successful the video branding campaign. However, nonprofit organizations lag behind in using video for branding and fundraising. Yet,......
While producing a video last month in Seoul for a global corporation, it became apparent how much freedom contributes to innovation, creativity and growth. South Korea is thriving as a democracy, an economic powerhouse and the 4th largest economy in Asia. Global companies– really behemoths–......
One reason it’s a great idea to add video to your Website is that it’s content rich, which helps to raise your SEO ranking and drive traffic to your site. But be thoughtful about what you want to accomplish with each video and whether you......
I read two inspiring books this month, true tales about two unlikely heroes who are cultural opposites. Yet they succeed in similar ways to overcome years of seemingly insurmountable odds in their quest for truth and justice. Both riveting stories are the stuff of movies......
