22 Jun 3 VIDEO STORY TIPS
Video holds the most potential for interaction, engagement and shares of your brand. For these reasons, video is the king of visual marketing tools. Good story videos connect with audiences on an emotional level, where they can relate to your business.
But producing engaging videos can be overwhelming if it’s not your core business. So you struggle to come up with creative ideas for video content that would appeal to and bond with your target audience and show how you meet their needs.
That’s where we can help.
When developing a good story about your brand, here’s what we consider with some tips for you:
1. Be honest and personal.
Your content needs to be a reflection of your company. Make sure you are genuine with your audience; don’t be afraid to get a little personal.
Honesty can really resonate with your customers, and it can help you build a bond that will also promote brand loyalty—a factor that will give you an advantage over your competition.
2. Have a beginning, middle and end.
Like every good story, yours needs to feature these three stages or else the message gets muddled and the viewer loses interest. A story that builds through a beginning, middle and end has power.
We produce the stories that a company, project, product or service has that’s worth telling in a mini-movie.
3. Get creative and stay true to your brand.
If you want to craft a video that will effectively market your business, you’ll need to get a little creative as well. The best way to start this process is to develop a central theme around what your video is marketing (i.e. a specific product or service), and then we infuse your company’s personality into it.
Whether your company has more of a slapstick culture or a serious-minded one, it’s important to stay true to your brand. That way, your audience will instantly recognize you, and you can develop the ever-important brand loyalty.
For example: Showing a brand of caring
We produced this mini-movie (1:22) for a Congressman whose staff provides a multitude of services, unpublicized, to help constituents. We had one constituent tell her story concisely, but include all the essential information to illustrate the compassionate help she received from his office at her time of need.
Are you lacking some much-needed story inspiration and ideas?
© Multi-Media Works, Inc. 2021