Posted at 08:19h
in
WHAT WORKS
by nsadmin
The pandemic has been sooo isolating. So, businesses looking to get ahead in 2021 will evolve and grow by creating a sense of belonging. Video is the one powerful tool that can build a relationship quickly with your customers, community and prospects to nurture a...
Posted at 12:53h
in
WHAT WORKS
by nsadmin
Karen Lustgarten, President.
In truth, brand purpose is overused. Consumers no longer want to hear about it, they want to see what brands stand for. They want a brand experience. In other words, to be believable to consumers, brands need to create experiences that support the...
Posted at 12:22h
in
Business
by nsadmin
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CBE/SBE certified & insured
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Posted at 10:25h
in
Business
by nsadmin
Fall in Washington DCphoto: Karen Lustgarten
video pr print social
Video Stat:
Nonprofits take note: Marketers who use video grow revenue 49% faster than non-video users. (Source: VidYard)
Video Tip: DOs & DON'Ts
Mistake: STILTED SPEAKER
Saturday, 9/9/17: Yesterday, when Irma was predicted to hit the east coast...
Posted at 14:28h
in
Business
by nsadmin
Before Hurricane IrmaAfter Hurricane Irma
Photos: Karen Lustgarten
video pr print social
DEALING WITH IRMA
Miraculously, we survived with little damage in Palm Beach and Broward Counties. Fellow Floridians further south, north and west were not so lucky and we are making donations. This e-newsletter is about sharing Hurricane...
Posted at 11:06h
in
Business
by nsadmin
photo: Delray Beach by Karen Lustgarten
video pr print social
Video Stat:
Video is a popular content marketing tactic: 70% of B2B marketers use some form of online video with their overall strategies. (Source: Eloqua)
Video Tip:
DOs & DON'Ts
Mistake: TALKING HEAD VIDEOS
When you watch a video online,...
Posted at 12:48h
in
Business
by nsadmin
“Nature’s acacia tree” and “Chihuly's glass sculpture”
Photos: Karen Lustgarten
video pr print social
Video Stat:
46% say they’d be more likely to seek out information about a product or service after seeing it in an online video. (Source: Eloqua)
Video Tip:
DOs & DON'Ts
Mistake:No Eye Contact
Have you ever seen...
Posted at 08:55h
in
Business
by nsadmin
“Natales”
by Betsy Stewart, American Artist
video pr print social
Video Stat:
4X as many customers would rather watch a video about a product than read about it. (Source: Animoto) Use video to promote/market your product or service, but be sure it is watchable!
Video Tip:
DOs & DON'Ts
Mistake:...
Posted at 23:13h
in
Business
by nsadmin
making media work for you
Video Stat:
59% of senior executives prefer video over text.
(Source: Brainshark)
Video Tip:
Brand Your Business with Video
Images have surpassed text as a branding device.
Written and produced well, video is a compelling, emotional, educational and entertaining PR tool that can create the image...
Posted at 14:29h
in
Business
by nsadmin
making media work for you
Video Tip Tuesday
Stat: Blog posts incorporating video attract 3 times as many inbound links as blog posts without video. (Source: SEOmoz)
Quick Video Tip: DOs and DON’Ts
Pictures Without Explanation
One common mistake is opening a video with a long series of still pictures without...