Brands are important corporate and national assets that can burnish your profile and meaningfully differentiate it from other businesses. Upon the death of HR Queen Elizabeth II, media outlets have been scrutinizing the breathtaking scope and reach of the royal family’s brand and strategy. The...
Think about your determination and hard work, your ability to overcome obstacles in building your business. How did it all start? That’s the stuff of your movie. It can be as short as 90 seconds or several minutes long. Told well, a short movie helps...
Your key to weathering The Great Resignation storm. We tend to equate “marketing” with external efforts directed at customers. But this shortsighted focus overlooks the power of marketing to one of the company’s most critical audiences: its employees. After all, employees are the ones charged with...
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You have an innovative service or product and need an easy explainer video about it. Or you want to communicate complicated info in layman’s terms with video. An easy-to-understand animated video is a good solution. It captivates viewers and converts them into customers so they understand the...
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Video holds the most potential for interaction, engagement and shares of your brand. For these reasons, video is the king of visual marketing tools. Good story videos connect with audiences on an emotional level, where they can relate to your business. But producing engaging videos can...
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