The pandemic has been sooo isolating. So, businesses looking to get ahead in 2021 will evolve and grow by creating a sense of belonging. Video is the one powerful tool that can build a relationship quickly with your customers, community and prospects to nurture a...
Karen Lustgarten, President. In truth, brand purpose is overused. Consumers no longer want to hear about it, they want to see what brands stand for. They want a brand experience. In other words, to be believable to consumers, brands need to create experiences that support the...
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Fall in Washington DCphoto: Karen Lustgarten video pr print social Video Stat: Nonprofits take note: Marketers who use video grow revenue 49% faster than non-video users. (Source: VidYard) Video Tip: DOs & DON'Ts Mistake: STILTED SPEAKER Saturday, 9/9/17: Yesterday, when Irma was predicted to hit the east coast...
Before Hurricane IrmaAfter Hurricane Irma Photos: Karen Lustgarten video pr print social DEALING WITH IRMA Miraculously, we survived with little damage in Palm Beach and Broward Counties. Fellow Floridians further south, north and west were not so lucky and we are making donations. This e-newsletter is about sharing Hurricane...
photo: Delray Beach by Karen Lustgarten video pr print social Video Stat: Video is a popular content marketing tactic: 70% of B2B marketers use some form of online video with their overall strategies. (Source: Eloqua) Video Tip: DOs & DON'Ts Mistake: TALKING HEAD VIDEOS When you watch a video online,...
“Nature’s acacia tree” and “Chihuly's glass sculpture” Photos: Karen Lustgarten video pr print social Video Stat: 46% say they’d be more likely to seek out information about a product or service after seeing it in an online video. (Source: Eloqua) Video Tip: DOs & DON'Ts Mistake:No Eye Contact Have you ever seen...
“Natales” by Betsy Stewart, American Artist video pr print social Video Stat: 4X as many customers would rather watch a video about a product than read about it. (Source: Animoto) Use video to promote/market your product or service, but be sure it is watchable! Video Tip: DOs & DON'Ts Mistake:...
making media work for you Video Stat: 59% of senior executives prefer video over text. (Source: Brainshark) Video Tip: Brand Your Business with Video Images have surpassed text as a branding device. Written and produced well, video is a compelling, emotional, educational and entertaining PR tool that can create the image...
making media work for you Video Tip Tuesday Stat: Blog posts incorporating video attract 3 times as many inbound links as blog posts without video. (Source: SEOmoz) Quick Video Tip: DOs and DON’Ts Pictures Without Explanation One common mistake is opening a video with a long series of still pictures without...
