30 Mar BALI BLOG #1: First Night
Feb. 27, 2016 Ubud, Bali ...
Author: Karen
25 Jan MOBILE VIDEO PROFILE: Artists with Autism
We produced a Mobile Video Profile for Artists with Autism. It’s an enterprising nonprofit organization founded in South Florida by Cynthia Drucker, whose autistic son loves drawing and painting and wanted to earn income from his artwork to become financially independent. In the video, we see...
14 Nov 5 Steps to Media Coverage
An expertise in multi-media involves the disciplines of video production, good writing, branding, Website design/content, social media and PR. Once your deliverables are created, coordinated, completed and ready for market, a PR strategy should be part of your multi-media mix. What works is a PR...
07 Sep 3 Video Mistakes Nonprofit Organizations Make
A quality, persuasive video is an investment in funds, whether the funding comes from donors, sponsors or grants. Since video –moving images on screen— supersedes text as an attention grabber, it doesn’t guarantee that people will watch it or that it will generate results. Here...
09 Jun 3 REASONS PEOPLE AREN’T WATCHING YOUR VIDEO (s)
Moving pictures have a powerful effect, especially when combined with good storytelling. By skillfully combining the two in a video of any length, viewers become engaged, want to take action and have a lasting impression about your brand. Aware of the power of video, maybe...
22 Feb SOCIAL MEDIA CHANGES AND TRENDS
Social media remains the fickle creature to optimize through its stages of evolution. Here are some new tips and trends to do that: The new Google-Twitter partnership: 5 things brands should know. One is that Tweets will show up in the search engine in real time....
06 Jan SHOW & TELL CAN WORK TO FUND A NEED
The client is a city entity responsible for the economic development and improvement of the downtown area. Central to attracting downtown business each December is a nationally renowned, 100-foot Christmas tree erected in the heart of the city. It’s become a major tourist destination for...
21 Nov VIDEOS THAT MAKE AN IMPACT WORK
I’ve been asked several times what the charitable organizations I work with have in common. In addition to the obvious passion people share for their causes, I find that they all want to have an impact on the people they serve. Student T-shirt drive for Haiti's...
29 Sep WHAT WORKS/ WHAT DOESN’T IN VIDEO
Welcome to the age of online video. We live in a visual society where images have surpassed text as branding, marketing and sales tools. Whether you’re a business, nonprofit/NGO or government agency, a quality video can be your powerhouse PR piece to capture positive attention,...
17 Apr WHO KNOWS ABOUT YOUR GOOD WORK?
City officials needed a video. They knew video would be a powerful part of a presentation package being submitting for a national award and continued funding for some important programs. Their improvements were impressive this past year and officials involved deserved the accolades for establishing...