Businesses already know the power of video for branding, promoting and marketing. The better the video is tuned into a company’s service, product and image, the more successful the video branding campaign. However, nonprofit organizations lag behind in using video for branding and fundraising. Yet,...
While producing a video last month in Seoul for a global corporation, it became apparent how much freedom contributes to innovation, creativity and growth. South Korea is thriving as a democracy, an economic powerhouse and the 4th largest economy in Asia. Global companies-- really behemoths--...
One reason it’s a great idea to add video to your Website is that it’s content rich, which helps to raise your SEO ranking and drive traffic to your site. But be thoughtful about what you want to accomplish with each video and whether you want it...
I read two inspiring books this month, true tales about two unlikely heroes who are cultural opposites. Yet they succeed in similar ways to overcome years of seemingly insurmountable odds in their quest for truth and justice. Both riveting stories are the stuff of movies...
