VIDEO VIEWS: QUANTITY VS. QUALITY

20 Apr VIDEO VIEWS: QUANTITY VS. QUALITY

We know that video attracts two to three times more monthly visitors when added to a Webpage (source: MarketingSherpa). However, when assessing video stats on social media, it’s important to note that not all video views are necessarily quality views. A study by Locowise found that 78.2% of all Facebook video views were from autoplays (automatically initiated from passive newsfeed scrolling). This is indicative that not all views are created equal.

For quality views– not autoplays–brands must strive to create truly compelling video content that hooks the viewer at the open, bam, at the first few seconds. Furthermore, studies have shown that if the video story is not compelling, there’s a sharp drop-off in video engagement after the open.

As we are moving forward into 2021, there’s no doubt that video will remain an essential tool in the digital marketing toolbox because consumers are demanding more video content delivered in more engaging, interactive formats.

For example, among Millennials and Gen Z, research shows that 25% look for stories of the products and services they’re interested in buying, and that percentage increases in the older viewers. In other words, a brief well-told story video about why you started your business serves as an authentic, compelling marketing tool. Here’s one example that we produced:

Telling your “why” story well, succinctly and authentically in a video helps viewers get to know, like and trust you. These are the three deciding factors to do business with you instead of your competition.

Produced well, your story can make an engaging promotional video that attracts quality views. When you’re ready to move forward with your 2021 video marketing strategy, contact us, specialists in quality business mini-movies as marketing videos in South Florida. Let’s explore video ideas for you. info@multimw.com