A quality, persuasive video is an investment in funds, whether the funding comes from donors, sponsors or grants. Since video –moving images on screen— supersedes text as an attention grabber, it doesn’t guarantee that people will watch it or that it will generate results. Here...
Welcome to the age of online video. We live in a visual society where images have surpassed text as branding, marketing and sales tools. Whether you’re a business, nonprofit/NGO or government agency, a quality video can be your powerhouse PR piece to capture positive attention,...
City officials needed a video. They knew video would be a powerful part of a presentation package being submitting for a national award and continued funding for some important programs. Their improvements were impressive this past year and officials involved deserved the accolades for establishing...
Businesses already know the power of video for branding, promoting and marketing. The better the video is tuned into a company’s service, product and image, the more successful the video branding campaign. However, nonprofit organizations lag behind in using video for branding and fundraising. Yet,...
While producing a video last month in Seoul for a global corporation, it became apparent how much freedom contributes to innovation, creativity and growth. South Korea is thriving as a democracy, an economic powerhouse and the 4th largest economy in Asia. Global companies-- really behemoths--...
One reason it’s a great idea to add video to your Website is that it’s content rich, which helps to raise your SEO ranking and drive traffic to your site. But be thoughtful about what you want to accomplish with each video and whether you want it...
