29 Mar MARCH NEWSLETTER 2021
CBE/SBE certified & insured
“In 2021, people will spend an average of 100 minutes a day watching online videos.”
(source: MarketingCharts)
TRENDS IN DIGITAL MARKETING
This month marks the one-year anniversary of lockdowns and social distancing protocols.
We have been forced to communicate and connect differently since last March. Facebook’s analytics department reported a 50% surge in messaging. Similarly, WhatsApp saw a 40% lift in usage and TikTok global downloads grew 5% month-over-month, adding some 12 million unique US-based visitors.
Now 80-90% of people are consuming news and entertainment online for an average of nearly 24 hours a week. This represents a trend: a staggering amount of time engaging with online media. That’s why it’s vital for your brand to have a presence in that online equation.
COMMUNITY BUILDING
During times of crisis, being present, interacting regularly and building your community is even more critical. When the whole world is focused on the same thing, people go online to communicate and connect. Brands that invest in building an online community of followers can reach out to them immediately as a brand that cares, explains and problem solves. Followers and customers feel supported. For this reason, businesses that build communities and problem solve stand to do well during periods of turmoil, like now.
VIDEO DURING DISRUPTION
Video formats open new doors
Video is the king of online community-building. Today video comes in many different formats: vertical video, shoppable video, 360° video, personalized video, AR video, time lapse and drone video, animated video, storytelling mini-docs…the list goes on. This explosion in variety has not only changed the way brands utilize video, it’s also elevated consumer expectations.
For example, the City of Pompano Beach wanted a video that would demystify for residents how a city budget works. Also, they wanted to help the community understand specifically how their tax dollar is spent. They decided on an animated storytelling format for both videos as the most understandable and entertaining way to tell the budget stories. We produced both, here is one of the animated explainer story videos:
The surge in stories
Creativity, innovation and storytelling are a must if brands want to keep viewers engaged and enhance their video marketing footprint. People have come to expect brands to use video in their social content and advertising, with video getting ever-more engagement on social networks. The surge in stories– even short ones– across social media platforms are effective when it comes to engaging your audience and resonating with them.
We love telling brand stories in a variety of video formats. Your brand should and can have the best online presence in this digital marketing trend. Let’s talk.
Contact Diane Singh, Marketing Manager, to explore community building and video story ideas.
Construction Corner
Creativity, innovation and storytelling are a must if brands want to keep viewers engaged and enhance their video marketing footprint. People have come to expect brands to use video in their social content and advertising, with video getting ever-more engagement on social networks. The surge in stories– even short ones– across social media platforms are effective when it comes to engaging your audience and resonating with them.
EXPO NEWS: MARCH 16-18
Come on down—virtually—and visit us in our booth. It’s free to register and you can visit booths of 180 other exhibitors online—product and service providers—from various industries in Florida. Explore, chat, set up phone or Zoom meetings and see what Florida businesses are exporting to international buyers attending. Presented by Enterprise Florida, Inc. (EFI).
“Find out who you are and do it on purpose.” — Dolly Parton
Happy St. Patrick’s Day and Women’s History Month
from the Multi-Media Works Team
Sandy, Matt, Karen, Diane, Wendy
Trustee Member of:
Copyright © 2021 Multi Media Works. All rights reserved.
Broward County: 2200 E. Atlantic Blvd., Pompano Beach, FL 33062
Palm Beach County: 1850 Homewood Blvd. 408, Delray Beach, FL 33445
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