22 Feb February Newsletter 2021
In the next normal, we reach consumers and clients with storytelling videos—mini-movies about solving a customer’s problem/need and making them feel that they belong and are appreciated. Creating a sense of belonging is especially important while we are isolating.
In this example, we wrote and produced a one-minute story video about a new gift company touching on three essential elements: the mission, solving a need and creating a feeling of belonging.
Every business can become more humanized in storytelling videos while capturing the essence and pride of the brand.
Some mini-movie examples we wrote and produced:
Municipalities informing residents about improvement projects (public outreach)
Construction companies wanting to attract the best workers and subs
Politicians showing how they help individual constituents
Health Care Companies proving they follow safety guidelines such as this one:
Has your company embraced sustainability? New technology? Digitization? Innovation? These make excellent story videos, too.
Contact Diane Singh, Marketing Manager, to discuss the new normal using video stories that resonate with your target audiences.
During the Expo on March16-18, we are looking forward to connecting with Florida exhibitors in a wide range of industries, setting up virtual business meetings, viewing live webinars and networking with buyers and sellers.
For more info and to register: https://www.floridaexpo.com/
from the Multi-Media Works Team
Sandy, Matt, Karen, Diane, Wendy
Trustee Member of:
“Each friend represents a world in us, a world possibly not born until they arrive, and it is only by this meeting that a new world is born.”
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