23 Nov October 2019
cat pumpkin blooming
photo: Karen Lustgarten
SHOWCASING FORT LAUDERDALE IN A VIDEO
The City of Fort Lauderdale has many attributes as a global business market. To create awareness about them, our video assignment was to write and produce a short showcase video to entice and convince businesses that Ft. Lauderdale is where you want to locate. We created Meet Fort Lauderdale: the hot business market video to brand the point. Click on the arrow and see if you agree.
“Love the way the city is represented!”
–City of Ft. Lauderdale Economic Development Advisory Board and Greater Ft. Lauderdale Sisters Cities International Board of Directors at screenings
Want to shine a spotlight on your city with a compelling, professional promotional video?
Contact Diane Singh, Marketing Manager: [email protected]
.
VIDEO STORYTELLING
Storytelling has become a crucial component of the most successful marketing campaigns. It sets apart vibrant brands from simple businesses and the loyal consumers from one-time shoppers. Content that’s worthy of engagement combines a compelling narrative with stimulating visuals and dialogue to tell a good story.
55% of business professionals say a great story captures their focus and keeps them engaged with content
41% of business professionals say stimulating dialogue keeps them interested in content
33% report visual stimulation is critical in maintaining their engagement .
In other words, visual storytelling is the golden ticket to engagement with your target audience.
We specialize in writing and produce storytelling videos that showcase remarkable products, projects, programs and remarkable you (Yes you are!). An album of photography is often included with a video.
Contact Diane Singh, Marketing Manager
[email protected] for questions and scheduling of your video.
4 VIDEO STATS
• Including video in social media messaging increases shares by 10x.
• Marketers who use video grow revenue 49% faster than non-video users (Wordstream)
• People are 85 percent more likely to buy a product after viewing a product video. (Inc.)
• Posts with videos attract 3X more links than text-only posts. (Inc.)
Why You Need to Focus on Video Marketing
(edited from Hubspot)
Video marketing is now an entire business strategy. It’s used as a holistic business approach. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands, more than any other type of content.
90% of consumers say videos help them make buying decisions.
In short, video is incredibly useful throughout the entire selling experience, not just to heighten brand awareness. Your goal isn’t just to close deals, it’s to open relationships. Customer relationships are ultimately what power your business.
Video can be a versatile tool for salespeople throughout the entire customer buying journey. It can do much more than increase engagement. The video options are endless: onboarding videos, knowledge-based videos, meet the team videos, customer stories are just a few ways that video can create a more thorough, personalized customer support experience.
45% of marketers plan to add YouTube to their content strategy next year. Will you join them?
HERE ARE 4 BUSINESS VIDEO IDEAS:
1. DEMO VIDEOS
See the highlights recap video we produced of the popular, annual BCFD. If you missed this year’s terrific all-August series of happenings, the mobile video will move you to sponsor or attend next year.
2. BRAND VIDEOS
Typically created as a part of a larger advertising campaigns showcasing the company or city’s high-level vision, mission, or products and services. The goal of brand videos is to build awareness and interest to intrigue and attract your target audience. See the Ft. Lauderdale video above for an example of branding an aspect of a city with video.
3. EVENT VIDEOS
Is your business hosting a conference, expo, party, round table discussion, fundraiser or another type of event? Let us produce a post-event highlights video that can be used as a promo teaser for next year’s event. For example, this one we produced for the Boca Raton Chamber of Commerce.
4. EXPLAINER VIDEOS
Help your audience better understand why they need your product or service. Many explainer videos focus on a fictional journey of the company’s core buyer persona who is struggling with a problem. This person overcomes the issue by adopting or buying the business’s solution. For example, this online product explainer we wrote/produced for a client:
UPCOMING: More types of marketing videos for businesses.
Your next video project starts here
with the Multi-Media Works Team
Diane Karen Alicia Wendy
Trustee Member of:
The question isn’t who is going to let me; it’s who is going to stop me.”
–Ayn Rand
“Believe you can and you’re halfway there.”
–Theodore Roosevelt
Copyright © 2019 Multi Media Works. All rights reserved.
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