24 Nov NOVEMBER NEWSLETTER
Homecooked photo: Karen Lustgarten
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Brand Gratitude With Video
Can a brand be thankful? Even though brands aren’t people, this time of year businesses like to show their brand in a humanized light. Usually, it’s with a perfunctory phrase such as “Thank you for your business,” or “We are grateful to our clients.”
Yet on an emotional level, gratitude is a powerful emotion. When experiencing it, we are uplifted, incapable of feeling darker forces. When such a strong emotion is available, brands want to get involved. If they can be present in times of gratitude, they hope we’ll associate their business with that strong feeling.
Yes, the aim is to build emotional pathways for customers to choose your company and feel loyalty to it. Particularly at Thanksgiving, it’s natural for your company to express gratitude toward target audiences. But do it authentically.
Can a brand convey a human expression of gratitude in an authentic way?
We know that soulless government and business entities are avatars of a legal structure, the latter designed to sell services or products transactionally. But they can indeed become capable of a complex emotional expression that transcends the mere commercial exchange. Like, say, projecting gratitude.
You can make your brand an engine for an authentic human impact. That’s when your appeal and reach are much improved.
And it’s accomplished effectively with video.
Example: One of our favorite such videos we produced was for the Broward County Human Services Department building. Sounds soulless—no way to humanize a new building. Wrong.
This building and the government officials that commissioned it became instantly humanized and appreciated in the video. That’s what your business should aspire to capture for your target audiences, and it can be done.
With a creative approach, gratitude became the theme authentically and powerfully expressed throughout the video.
Contact Diane Singh, Account Manager in South Florida, for creative ideas that humanize your business or entity with video and express your gratitude authentically:
diane@multimw.com
cell: 724-272-7910
Celebrating A Business Milestone With Photography
This week Multi-Media Works photographed a stylish grand opening ribbon cutting for the Pompano Beach Chamber of Commerce celebrating SKNV, an innovative dermatology manufacturing facility located in a building straddling two zip codes, part in Pompano Beach, part in Fort Lauderdale. Dignitaries from both cities attended along with Broward County officials, the Alliance, OESBD and the Deputy Council General of Israel. Guests were treated to a suited-up tour of the ultra-clean plant manufacturing customized topical medicines for specific skin needs. See all of the photos by Multi-Media Works HERE
Reflecting on all we can be thankful for in 2024, we are grateful to our wonderful partners, clients and colleagues for the opportunity to work with them this year!
Happy Thanksgiving from the Multi-Media Works Team
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Broward County: 1000 W. McNab Rd.,128 Pompano Beach, FL 33069
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