BRANDING BY VIDEO FOR NONPROFITS

19 Feb BRANDING BY VIDEO FOR NONPROFITS

Businesses already know the power of video for branding, promoting and marketing. The better the video is tuned into a company’s service, product and image, the more successful the video branding campaign. However, nonprofit organizations lag behind in using video for branding and fundraising. Yet, when a quality video is added to their Website and PR mix, the organization’s image and good work become memorable.

For example, a new start-up wanted a quality one-minute branding video reflecting the mission: combining upscale food and wine events with fundraising for causes. It’s a good idea to have a professional branding video and get it right, right at the launch.

The challenge for us was the short time frame for branding the essence: bringing together for a cause vendors/donors, style and heart, camaraderie and community. In the end, the video branding mission worked and the client loved it. Check out Food & Wine event video:
Food & Wine event

–Karen