24 Nov NOVEMBER NEWSLETTER
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Brand Gratitude with Video
Can a brand be thankful? Even though brands aren’t people, this time of year businesses like to show their brand in a humanized light. Usually, it’s with a perfunctory phrase such as “Thank you for your business,” or “We are grateful to our clients.”
Yet on an emotional level, gratitude is a powerful emotion. When such a strong emotion is available, brands want to get involved. If they can be present in times of gratitude, they hope we’ll associate their business with that strong feeling.
Yes, the aim is to build emotional pathways for customers to choose your company and feel loyalty to it. Particularly at Thanksgiving, it’s natural for your company to express gratitude toward target audiences. But do it authentically.
Can a brand convey an expression of gratitude in an authentic way?
We know that soulless government and business entities are avatars of a legal structure, especially when designed to sell services or products transactionally. But they can indeed become capable of a complex emotional expression that transcends the mere commercial exchange. Like, say, projecting gratitude.
You can make your brand an engine for an authentic human impact. That’s when your appeal and reach are much improved.
And it’s accomplished effectively with video.
Example: One of our favorite such videos we produced was for a building–the Broward County Human Services Department building. Sounds soulless—no way to humanize a new building? Wrong.
With a creative approach, gratitude became the theme authentically and powerfully expressed throughout the video.
This building and the government officials that commissioned it became instantly humanized and appreciated in the video. That’s what your business should aspire to capture for your target audiences, and it can be done. Here’s how:
Contact Diane Singh, Account Manager in South Florida, for creative ideas that humanize your business or entity with video and express your gratitude authentically: diane@multimw.com
c: 724-272-7910
On Assignment:
Photographing Beaujolais Nouveau 2025
Do you know Beaujolais Nouveau?
Multi-Media Works was on assignment last week to produce photographs for this 13th annual grand celebration of Beaujolais as a fundraiser for the Northwood Shores Neighborhood Association.
The tradition of celebrating the new Beaujolais French wines hot off the region’s vineyards worldwide was taken up as a fundraiser at the superyacht Safe Harbor/Rybovich Marina in West Palm Beach formerly owned by Wayne Huizenga Jr. Mega yachts served as backdrop to spectacular boatloads of sushi and sashimi and charcuterie boards enjoyed with new wines and a silent auction fundraiser on a sparkling “that’s why we are in Florida” evening.
The event was hosted by the yacht marina and volunteers from the neighborhood association. Check out the photo album HERE
Reflecting on all we can be thankful for in 2025, we are grateful to our wonderful partners, clients and colleagues for the opportunity to work with them this year.
photo: Karen Lustgarten
Happy Thanksgiving from the Multi-Media Works Team
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